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Are you thinking about using Google Search ads to attract more clients to your business?
There are various search engine options available, including Bing, Yahoo, Google, and Safari. However, a single site receives up to 90% or more of all worldwide search traffic. Do you know which one it is? You are correct; it is Google! Over 2 trillion queries are reportedly made on Google each year. Over 50,000 searches are made every second, or more than 5 billion searches daily. Therefore, using Google for advertising makes sense, right? Google is frequently the first search engine consumers turn to when they are in need of a good or service. When you want more customers as a business owner, you should go to where the customers are.
Just when you thought selectively showing advertising to people based on their location, age, and gender was impressive... Let's discuss Google Ads in more detail.
Google is a fantastic choice for inexpensive advertising because there is no minimum or maximum to the amount you can spend. Your spending options are also very flexible. In January, you can spend 10,000; in February, 20,000; or in March, nothing. All of it is up to you. This is excellent for companies that depend on a seasonal surge, like summer air conditioner maintenance services or online retailers of winter clothes.
Note: Our budget suggestions are based on your industry and the goods and services you provide to your clients. In some circumstances, a monthly budget of just 10,000 won't be enough to generate results because of fierce competition and a high average cost per click.
Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.
Ian Schafer
One of Google Ads' finest features is that you only pay when users click. Let's use the billboard as an illustration of yet another traditional type of advertising. In total, you've paid 20,000. The real sting is that there is no assurance that anyone driving or strolling past your billboard will even notice it or remember your company's name. Unfortunately, you have to pay for all of these lost chances.
The opposite? Impressions with Google Ads are entirely free. You only get paid when someone clicks on your advertisement and makes a call to your company or visits your website. Industry and location are just two of the variables that affect cost per click.
What is Remarketing ?
The main benefit of this feature is that people who have already visited your website are at quite different stages of the decision-making process. For someone who has never visited your website versus someone who has subscribed to your email newsletter, you should write distinct adverts.
How Can I Get Started?
We can assist you whether you've never advertised with Google before or you need expert management for an account you've previously set up. We can get started right away if you get in touch with Tosko now.
Have you prepared?